Advance Fundamental Analysis CONTENTS 1) Quantitative Factors 2) Qualitative Factors 3) Standalone & Consolidated Financial Statement 4) Measurement of Earnings 5) Company Information and Management 6) Book Value 8) Shareholding Pattern 9) Financial Analysis i. How to Read Balance Sheet ii. How to Read Profit & Loss A/C iii. Cash Flow statement 10) Ratio Analysis i. EPS (Earning per share) ii. P/E (Price Earnings Ratio) iii. Debt – Equity Ratio iv. Return on Equity (ROE) v. Return on Assets vi. Price/Book Value Ratio vii. Current Ratio viii. Liquid Ratio